At EJI, we have always believed that fine jewellery is a canvas for self-expression and a reflection of cultural evolution. This year, we are thrilled to channel that belief into action as the principal sponsor of the inaugural Gender-Fluid Coloured Gem Jewellery Design Challenge at JGA.
For us, this competition represents the frontier of modern luxury: breaking boundaries, championing inclusivity, and unlocking the market potential of gender-neutral fine jewellery.




A Global Showcase of Boundary-Pushing Talent
The challenge bridges the raw energy of emerging talent with the seasoned expertise of industry veterans, split across two distinct competitive tracks focusing on three core pillars of design: Brooches, Earrings, and Rings. The Student Track features 116 submissions from visionary design students spanning nine countries and regions across Asia (including China, Hong Kong, India, Pakistan, Singapore, South Korea, Taiwan, Thailand, and Vietnam), while the Professional Track contains a collection of 42 designs originating from the Taotian Group – Gold & Fashion Jewellery Industry’s design community.



Where Medium Meets Imagination
The participants have translated powerful themes, from the organic geometries of nature to symbols of personal liberty, into realities. They creatively blend the traditional with the unexpected, seamlessly weaving classic diamonds, gemstones and precious metals with modern high-tech mediums, such as titanium and platinum.
“Seeing these designers push past traditional design constraints to reimagine the motifs of gender-fluid jewellery has been quite an experience. This is exactly where innovation happens.”
— The EJI Team



The defining voices of the challenge combine industry expertise with public resonance. Category winners will be decided by a combined score, with 60% determined by our elite judging panel and 40% by public vote. The top three definitive scorers in each category will be the winners.
From Blueprint to Masterpiece: What’s Next?




The official winners will be announced this July, and that is where EJI’s true passion begins. As a premier manufacturer, we will be taking these winning conceptual blueprints and bringing them to life, transforming brilliant ideas into physical jewellery pieces. The finalised physical collection will make its grand debut at Jewellery & Gem WORLD Hong Kong (JGW). We invite you to follow along on this journey as we manufacture the future of fluid, expressive luxury. Stay tuned!
EJI is a leading Hong Kong jewellery manufacturer specialising in high-quality, custom fine jewellery and OEM/ODM manufacturing services for global brands.
The Gender-Fluid Coloured Gem Jewellery Design Challenge, principally sponsored by EJI, was hosted at JGA 2026. It is designed to celebrate fine jewellery as a medium for modern self-expression, break traditional gender boundaries in fashion, and showcase innovative, inclusive designs that unlock the market potential of gender-neutral luxury.
For EJI, gender-fluid fine jewellery is not a temporary fashion trend; it represents a permanent, structural shift in the modern luxury market.
By stepping up as the principal sponsor of the Gender-Fluid Coloured Gem Jewellery Design Challenge at JGA, we are actively positioning EJI at the forefront of this evolution. We recognize that gender-neutral luxury holds massive untapped commercial potential. As a forward-thinking manufacturer, our goal is to bridge the gap between this rising cultural demand and production-ready excellence, giving our global retail partners the innovative inventory their customers are actively demanding.
The official winners will be announced this July. Following the announcement, EJI will step in as the manufacturer to bring the winning designs to life. The final collection will be showcased at Jewellery & Gem WORLD Hong Kong (JGW) this September.