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TEL: +852 2311 0511
FAX: +852 2311 0078

Email: enquiry@eji.com.hk

Address: 19/F, The Cameron, 33 Cameron Road, Tsim Sha Tsui, Kowloon, Hong Kong SAR

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TEL: +86 755 2291 6671
FAX: +86 755 2291 6673

Email: sz@eji.com.hk

Address: Rm 608, 6/F, Block A, No. 1 Shuibei, 3033 Buxin Road, Luohu District, Shenzhen, China 518020

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CIIE 2021

To celebrate its 30th anniversary, Hong Kong-based jeweller EJI unveiled Fine Jewellery, Reimaged—a special project that redefines fine jewellery by extending its craftsmanship beyond traditional body adornments and into everyday lifestyle objects. The project debuted at the 2021 China International Import Expo (CIIE) in Shanghai, China, and features three innovative design concepts, including a collaboration with local embroidery house La Broderie.

Sparkling Moment
CIIE 2021 Sparkling Moment 1 - EJI

EJI reimagines champagne flutes as luxurious, one-of-a-kind creations crafted with diamonds and 18k gold, resulting in strikingly eye-catching pieces. One flute features 18k rose gold and diamonds meticulously shaped to cradle the delicate glassware, evoking the sepals of a blooming flower. The second offers a more understated elegance with a detachable 18k white gold chain that drapes effortlessly around the bowl, adding practicality for daily use. Both designs incorporate customisable diamond-studded gold alphabet dangles that can double as bracelet or necklace charms, making them versatile and thoughtful gifts. Elegant and sophisticated, these Sparkling Moment flutes elevate every sip with their radiant brilliance.

Modern Bloom
CIIE 2021 Modern Bloom 3 - EJI

With Modern Bloom, EJI transforms an everyday table lamp into an artisanal masterpiece that is both functional and wearable. Inspired by Hong Kong’s luminous nighttime skyline, the design features a blossoming rose uplighter adorned with detachable 18k gold elements set with diamonds, enamel brooches, and pendants. Closer inspection reveals delicate enamel diamond butterflies that can be repurposed as rings, blending home décor with personal adornment in a whimsical, practical way.

EJI x La broderie: Ethereal Dream
CIIE 2021 Etheral Dream copy - EJI

EJI partnered with Hong Kong embroidery house La Broderie to create Ethereal Dream, an exquisite collection of hand-embroidered fine jewellery and hair pieces that showcase bespoke craftsmanship. La Broderie is renowned for its artisanal embroidery, seamlessly blending traditional Chinese techniques with classic French styles. This collaboration elevates the ancient art into the realm of fine jewellery, producing extraordinary results.

Embroidery is a cherished artistic legacy with deep roots in Chinese history. The craft spread to the West around the 7th century through cultural exchanges and evolved independently. Since 2006, various schools of Chinese embroidery have been recognised on China’s national list of intangible cultural heritage, underscoring its enduring significance.

The crossover collection highlights La Broderie’s signature hand-embroidered butterflies, integrated with EJI’s expertise in 18k gold, diamonds, and precious stones. Ethereal Dream beautifully juxtaposes these two worlds, fusing heritage embroidery with luxurious jewellery design.

What is EJI and what does the company specialise in?

Founded in 1991, EJI is a Hong Kong-based fine jewellery manufacturer specialising in high-quality designs for global brands and private labels. Certified by the Responsible Jewellery Council (RJC), we combine traditional craftsmanship with cutting-edge technology to create bespoke and trend-setting jewellery. From gold and diamond pieces to vibrant gemstone collections, EJI delivers excellence to markets in Europe, Asia, the Americas, and beyond.

What special project did EJI unveil at CIIE 2021 to celebrate its 30th anniversary?

To celebrate EJI’s 30th anniversary, the Hong Kong jeweller unveiled Fine Jewellery, Reimaged, a special project that takes fine jewellery making beyond the realm of body accessory, presenting 3 design concepts including a collaboration with local embroidery house La broderie.

What is the "Sparkling Moment" creation in EJI's Fine Jewellery, Reimaged at CIIE 2021?

Sparkling Moment features two champagne flutes, each with a unique, one-of-a-kind design constructed with diamonds and 18k gold—one with 18k rose gold like a flower sepal, the other with detachable 18k white gold chain—both holding customisable diamond-studded gold alphabet dangles that double as bracelet or necklace charms.

What defines the "Ethereal Dream" collaboration in EJI's project at CIIE 2021?

EJI collaborates with Hong Kong embroiderer La broderie to create Ethereal Dream, a collection of exquisite hand-embroidered jewellery featuring La broderie’s signature hand-embroidered butterfly, completed in 18k gold, diamonds and precious stones, blending traditional Chinese and classic French embroidery techniques.

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