Butt Litter Clean-Up Day 2025
Look at these bags – over 500 cigarette butts collected in just a few hours during our Butt Litter Clean-Up Day 2025 along the Tsim Sha Tsui – Hung Hom Promenade on 15 March 2025. This year, for the third consecutive year, we proudly joined this meaningful initiative organized by The Lok Sin Tong Benevolent Society, Kowloon.
A better Hong Kong doesn’t happen by chance – it happens because we take action today for a better tomorrow. As a responsible jewellery manufacturer rooted in Hong Kong, we believe that participating in this event is more than cleaning up litter. It’s about an inspiring movement and fostering responsibility for our city’s cleanliness and sustainability.
Last Saturday, our team of dedicated volunteers, many of whom brought along their children, walked along this scenic waterfront trail, showcasing the breathtaking views of Victoria Harbour. But beyond the stunning skyline, we focused on something much smaller yet highly impactful: cigarette butts scattered along the walkways, trapped in corners, and hidden in the cracks of dock stairs.
Armed with gloves, tongs, and a deep commitment to making a difference, we diligently removed every piece of cigarette butt we could find. Each one collected was a step towards a cleaner, healthier and more beautiful Hong Kong.
Shaping the Future
For our children, this clean-up was more than just an activity – it was a lesson in responsibility. They saw firsthand how even small actions can make a big impact. Most importantly, they felt empowered – knowing that no matter how small their hands may be, they have the power to contribute a positive change.
Together, with little hands and big hearts, we are shaping a better, more sustainable future for the city we call home.



The Power of Community Appreciation



As we continued our work, something truly heartwarming happened – passersby stopped to thank us. Their words of encouragement and appreciation were overwhelming, reminding us of that small efforts – when multiplied, can create a powerful movement.
But our mission doesn’t stop here. At the heart of our efforts lies a much bigger mission – not only by keeping our city clean and beautiful but driving the industry growth and strengthening Hong Kong’s reputation as a global jewellery hub.




Our commitment goes beyond – we dedicated to boosting sustainability in the industry, upholding excellence in craftsmanship, fostering innovation, and showcasing our creation as Hong Kong jewellery on the world stage.
Let’s continue making a difference, one small effort at a time – a thriving Hong Kong jewellery shines across the world.
Founded in 1880, The Sin Tong Benevolent Society, Kowloon (Lok Sin Tong) is one of the oldest and most respected charitable organization in Hong Kong. They are committed to providing essential medical services, educational support, and social welfare programs to individuals and families in need. Their mission spans generations, fostering a spirit of care, compassion, and solidarity.
EJI is a leading Hong Kong jewellery manufacturer specialising in high-quality, ethically crafted fine jewellery with a deep commitment to sustainability and corporate social responsibility.
EJI implements eco-friendly jewellery manufacturing practices, ethical material sourcing, and actively participates in environmental initiatives like Butt Litter Clean-Up Day 2025 to protect Hong Kong’s beauty.
EJI, a responsible Hong Kong jewellery manufacturer, joined for the third consecutive year to combat cigarette-butt pollution and demonstrate leadership in sustainable jewellery manufacturing and community care.
EJI’s dedicated volunteering team regularly participates in community services like Butt Litter Day, enabling staff and families to embrace sustainable values, boost team spirit, and take pride in responsible jewellery manufacturing.