Vicenzaoro January 2023, officially recognized as a record-breaking edition, had come to a close on 24 January. As an overseas exhibitor, it was our great pleasure to take part in this big worldwide jewellery exhibition in Europe. We will never forget. We had a blast!
The record levels of attendance were the highlight of the event. The January edition hosted over 1,300 brands from 36 different nations, with a record-high visitor attendance, up by 11.5% in comparison with the pre-pandemic edition in 2020. The number of foreign buyers was more than doubled, attending from 136 countries led by Europe, the Middle East, Asia, and the US.
After three years of the COVID pandemic, it had been a difficult, dramatic time for the entire jewellery industry. And now, in 2023, the January edition of Vicenzaoro was the first worldwide jewellery exhibition with travel restriction-free. The event brought the world together and exceeded high expectations. With the quit of Baselworld, Vicenzaoro attracted 7,000 to 8,000 new visitors this year, wrapping up the most brilliant and incredible edition in its almost 70-year history.
The Vicenzaoro halls and corridors were crowded with professionals and buyers from all over the world. With better and more relevant structural planning of the fairground, visitors were able to look for excellent business opportunities in their target market. As a Hong Kong jewellery manufacturer, we managed to exhibit in Pavilion Hall 3.1 Asian Zone, showcasing our latest collections of the new year. Congratulations to our team for great success!
Another highlight of the event – Lion Dance Performance in the Hong Kong Pavilion to celebrate the Lunar New Year on 22 January. The Lion Dance troupe around the hall brought everyone happiness, prosperity and good luck for the year ahead. We believe it was a good kick-start to the Year of Rabbit.
The huge success of Vicenzaoro January edition has been a great start of 2023 for international jewellery exhibitions. We look forward to our upcoming overseas exhibitions, especially the Vicenzaoro September edition.