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Email: sz@eji.com.hk
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It came as no surprise that cigarette butts are the world’s most littered trash. Cigarette butts are a form of non-biodegradable litter, which cause significant harm to the natural environment. They are toxic. They are pollution. They are everywhere – and the problem is that they are very difficult to clean.
Cleaning up cigarette butt litter is a powerful way to fight pollution – community engagement is the key. The Butt Litter Clean-Up Event is organised by The Lok Sin Tong Benevolent Society, Kowloon, aiming at promoting a smoke-free, healthy lifestyle through walking and cleaning up butt litter along the beautiful promenades. Thanks to our people, who volunteered in this clean-up event on 11 March.
28 volunteers in total, including their family members, participated in this two-hour event at the Tsim Sha Tsui – Hunghom Promenade, a 3.5-kilometre-long viewing trail along the coast with the magnificent view of Victoria Harbour and the dramatic view of the Hong Kong Island skyline. Starting from the Tsim Sha Tsui Star Ferry Pier, our volunteers picked up every butt litter that they spotted along the promenade. They carefully removed butts as many as they could, and they even cleaned the dock stairs at the pier to prevent the toxic butt litter from being washed into our harbour. We believe cleaning up butt litter also helps create a welcoming and beautiful city.
We truly appreciate the aims of the Butt Clean-Up Event – beautifying the city while also promoting health and wellness for the community. It was a great event to participate in, and it was very rewarding. We would like to thank our people who helped make this a valuable experience. Great teamwork at its best – collecting hundreds of cigarette butts. Every one of us can make a change for this beautiful city – as long as we are willing to serve our community and connect.
Founded in 1991, EJI is a Hong Kong-based fine jewellery manufacturer specialising in high-quality designs for global brands and private labels. Certified by the Responsible Jewellery Council (RJC), we combine traditional craftsmanship with cutting-edge technology to create bespoke and trend-setting jewellery. From gold and diamond pieces to vibrant gemstone collections, EJI delivers excellence to markets in Europe, Asia, the Americas, and beyond.
The Butt Litter Clean-Up Day 2023, organized by The Lok Sin Tong Benevolent Society, Kowloon, aimed to promote a smoke-free healthy lifestyle through walking and cleaning up butt litter along promenades.
The event collected hundreds of cigarette butts through great teamwork, contributing to a welcoming and beautiful city, with EJI noting that every one of us can make a change for this beautiful city – as long as we are willing to serve our community and connect with one another.
